Adding Multiple Brand Kits

When You Should Use Multiple Brand Kits

You may need more than one Brand Kit if you:

• Are an agency managing content for multiple clients
  
  
• Operate multiple brands under one organization
  
  
• Have multiple locations with distinct branding
  
  
• Support different audiences, services, or product lines
  
  

Each Brand Kit represents one brand identity.

How Multiple Brand Kits Work

• Each Brand Kit is created and managed independently
  
  
• Brand Kits are selected per project or content request
  
  
• Assets, colors, fonts, and references do not overlap unless you intentionally reuse them
  
  

This structure ensures content is created with the correct brand context every time.

Structuring Brand Kits for Clarity

To keep things organized:

• Use clear, descriptive names for each Brand Kit
  
  
  • Example: “Acme Fitness – NYC” vs “Acme Fitness – LA”
    
    
• Keep brand-specific assets separate
  
  
• Avoid uploading shared assets unless they truly apply across brands
  
  

Clear structure upfront prevents confusion later in the content process.

Agency & Multi-Brand Best Practices

If you manage multiple brands:

• Create one Brand Kit per client or brand
  
  
• Keep reference videos specific to each brand’s tone and audience
  
  
• Review Brand Kits periodically to ensure assets are up to date
  
  

Well-maintained Brand Kits help reduce revisions and improve creative alignment.

What This Article Does Not Cover

This article does not include:

• How to upload individual assets
  
  
• File type or size requirements
  
  
• Best practices for logos, fonts, or reference videos
  
  

Those topics are covered in dedicated articles.

Related Articles

• Setting Up Your Brand Kit
  
  
• File Types & Size Requirements
  
  
• Best Practices for Logos, Fonts, and Reference Videos