Best Practices for Logos, Fonts, and Reference Videos

Logos: Best Practices

Your logo is one of the most recognizable elements of your brand. Supplying the right logo files helps ensure clean, professional use across video assets.

Recommended practices:

• Upload your most current logo files
  
  
• Include multiple versions when available:
  
  
  • Full logo
    
    
  • Icon-only or mark
    
    
  • Light and dark variations
    
    
• Use clean, high-resolution files
  
  

Avoid:

• Screenshots of logos
  
  
• Stretched, distorted, or pixelated versions
  
  
• Logos embedded inside PDFs or presentations
  
  

Clear logo assets reduce guesswork and prevent visual inconsistencies in your content.

Fonts: Best Practices

Fonts help establish your brand’s personality and tone.

Recommended practices:

• Use one primary font family whenever possible
  
  
• Clearly identify:
  
  
  • Primary font
    
    
  • Secondary or accent font (if applicable)
    
    
• Upload font files only if you have the proper license
  
  
• If you don’t upload files, clearly name the font family used
  
  

Avoid:

• Uploading multiple similar fonts without context
  
  
• Using unlicensed or temporary fonts
  
  
• Mixing too many font styles
  
  

Clear typography choices help maintain consistency across all video assets.

Reference Videos: Best Practices

Reference videos are one of the most effective ways to communicate creative direction.

Strong reference videos should show:

• Visual style
  
  
• Tone and pacing
  
  
• Framing and camera movement
  
  
• Overall “feel” you want your content to match
  
  

Recommended practices:

• Choose examples that reflect your current brand direction
  
  
• Use videos that align with your audience and industry
  
  
• Include a short note explaining what you like about each reference
  
  

Avoid:

• Outdated brand examples
  
  
• Unrelated viral videos
  
  
• References that conflict with each other stylistically
  
  

Good references help creative teams align quickly and reduce revisions.

Why This Matters

Well-prepared brand assets:

• Improve creative alignment
  
  
• Reduce back-and-forth revisions
  
  
• Speed up production
  
  
• Result in stronger, more consistent video content
  
  

A little clarity upfront goes a long way.

Related Articles

• Setting Up Your Brand Kit
  
  
• Adding Multiple Brand Kits
  
  
• File Types & Size Requirements