Key Terms & Concepts
This article defines the core terms used across the Blended Sense studio. These definitions are intended to provide shared language and clarity, but not instructions or operational detail. For step-by-step guidance or role-specific workflows, refer to the related Help Center articles.
Studio & Technology
Creative Intelligence™
Blended Sense’s proprietary technology and processes that power how creative production is planned, coordinated, and delivered across the Studio. Creative Intelligence enables efficient matching, organization, and delivery of content assets.
Brand Terms & Asset Types
Studio
The all-encompassing Blended Sense experience where businesses, creative professionals, and internal teams collaborate. This includes dashboards, workflows, and asset delivery powered by Creative Intelligence.
Brand Terms & Asset Types
Dashboard
The primary landing area within the Studio, is where users access relevant information, projects, and content based on their role.
Businesses & Organizations
Business
A brand, location, or entity requesting creative content through Blended Sense. Each Business represents a distinct content need or operation.
Brand Terms & Asset Types
Organization
A customer entity that manages two or more Businesses within the Blended Sense Studio.
Planning & Collaboration
Brand Kit
A centralized place where customers provide brand assets, guidelines, references, and inspiration to support a seamless and consistent production experience.
Content Plan
A high-level, strategic outline of a business’s content needs, goals, asset types, and distribution platforms over time. Content Plans are shaped by business type, audience, and growth stage.
Creative Vision Call
A collaborative planning conversation led by a Content Producer to align on creative goals, content needs, and upcoming production experiences.
Roles & People
Videographer
A vetted freelance video professional within the Blended Sense network who specializes in one or more disciplines such as video, photography, audio, acting, or modeling.
Field Producer
A Blended Sense team member who acts as the primary liaison between businesses and creative professionals, helping guide planning, alignment, and production outcomes.
Content Editor
An internal Blended Sense creative who transforms captured footage into polished, ready-to-publish assets in alignment with Studio standards.
Community Champions (Talent)
On-camera participants who contribute authenticity and representation to content creation, including individuals, families, performers, and subject-matter participants.
Digital Assets
Final, ready-to-publish media, including photo, video, and audio, delivered through the Blended Sense Studio with relevant metadata for organization and use.
Content Kit
A curated collection of related digital assets organized around a specific business goal, campaign, or use case.
Asset Archetypes
Common categories of content created in Studio such as product photography, lifestyle imagery, short-form video, and branded visuals. These archetypes provide consistency across content outputs.
Credits & Subscriptions (Conceptual)
Production Credits
Units used to request and allocate content production in Studio. Production Credits are held in a Credit Bank and may roll over depending on the customer’s plan.
Credit Bank
The total pool of Production Credits available to a Business or Organization.
Blends
Subscription packages that define access to production experiences and Production Credits over time.
Detailed usage, billing, and purchasing rules are explained in Billing & Credits articles. ***Link***
Creative Direction & Standards
Treatment
A treatment represents the creative direction for a Sweep and outlines the goals, expectations, and capture approach for the session. At this time, treatments are defined by the customer during the Sweep setup process rather than being created by a dedicated Content Producer. Customers provide creative details directly in Studio-such as objectives, style preferences, brand considerations, and any specific instructions, which guide the videographer or creator during the shoot.
While there is no formal Content Producer role assigning a treatment today, this creative input is a critical part of the production experience and helps ensure alignment between customer expectations and delivered footage.
As Blended Sense continues to evolve, this creative direction layer may expand to support more structured guidance or additional roles in the future.
What’s Next?
This glossary establishes shared language across the Blended Sense Studio.
To learn more, explore:
- What Is Blended Sense? – Studio mission and philosophy
- How Blended Sense Works – high-level Studio flow and ecosystem
- Role-Specific Guides – detailed experiences for Customers and Creators
Each related article expands on these terms within the appropriate context.