Event Orders: Attendee, Sponsor, and Speaker Packages

This article explains the types of event packages available and when each one is most useful.

What Are Event Orders?

Event Orders are structured content packages created specifically for conferences, activations, panels, and live experiences. Instead of treating events like standard content sessions, these packages focus on capturing:

• The energy of the event
  
  
• Key participants and speakers
  
  
• Branded moments and interactions
  
  
• Content that can be reused after the event
  
  

Event Orders are designed to balance coverage, efficiency, and storytelling.

Attendee Packages

Attendee Packages focus on capturing the overall experience of an event.

These packages typically highlight:

• Crowd shots and atmosphere
  
  
• Attendee interactions
  
  
• On-the-ground moments that showcase engagement
  
  

Best for:

• Community events
  
  
• Brand activations
  
  
• Experiences where participation and energy are the focus
  
  

Sponsor Packages

Sponsor Packages are designed to spotlight sponsoring brands and their presence at an event.

These packages typically highlight:

• Branded activations or booths
  
  
• Sponsor signage and placements
  
  
• Interactions between sponsors and attendees
  
  

Best for:

• Sponsored events
  
  
• Partner-driven activations
  
  
• Events where brand visibility is a key goal
  
  

Speaker Packages

Speaker Packages focus on individuals presenting or leading sessions during an event.

These packages typically highlight:

• Keynote speakers or panelists
  
  
• On-stage presentations
  
  
• Speaker-led moments and messaging
  
  

Best for:

• Conferences
  
  
• Panels and talks
  
  
• Thought leadership and educational content

Choosing the Right Event Package

The right package depends on:

• Your event goals
  
  
• Who you want to feature
  
  
• How you plan to use the content afterward
  
  

Some events may benefit from multiple packages to capture different perspectives.